800° Go doesn’t need physical stores, but it needs investors

This pizzeria claims its robots can create top-quality pizza with premium ingredients in just three minutes.

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April 29th, 2022
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An 800° Go customer pulls a slice of pizza from on top of a box while sitting at a restaurant table

Robots and culinary quality haven’t always gone hand in hand. For years, many diners would take homemade creations over something assembled by a machine. However, these appliances have advanced quite a bit since then. Self-proclaimed foodies may marvel at the nuance, artistry and a lifetime of cooking knowledge that a well-programmed automaton can reproduce. Such devices might accomplish the job more efficiently and with a higher-quality baseline than a human employee.

For example, local pizzeria owners no longer have to teach their restaurant’s artisanal tips for producing the perfect pie to their often detached, even lackadaisical staff. Instead, they could simply enlist a robot to do the job, in many cases at a lower cost. 800° Go is pioneering this technological trail, forging a partnership between time-honored culinary artistry and artificial intelligence to deliver a novel concept: automated kiosks that prepare and cook custom pizzas in under 180 seconds.

Having partnered with Piestro, the company’s new 800° Go by Piestro mini-pizzerias could address some of the restaurant industry's most challenging issues. With staffing shortages straining many eateries and even causing some to close their doors, 800° Go hopes to deliver a high-quality product while saving on labor costs by establishing locations that don’t need on-premises employees.

800° Go may accomplish this because its 40-square-foot artisanal pods don’t require brick and mortar locations to operate. Owners can place a kiosk that runs 24 hours a day, seven days a week year-round, in high-traffic areas like malls and airports. The robot can take custom pizza orders from hungry customers and then assemble, cook and serve them in under three minutes. The company aims to launch 3,600 locations within five years and expects 100 pizzerias to start operations this year. 800° Go is also working with ghost kitchen operation REEF to install another 500 sites to help meet ever-escalating demand.

800° Go feels it’s on the cusp of massive expansion, and a new round of investment may help the company reach its scalable dining concept target. With an 800° Go system estimated to cut labor costs in half and boost profit margins by up to 25 percent, curious contributors may support the crowdfunding effort and potentially see considerable returns. The campaign runs through May 4.

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800° GO is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained from: 800° GO.